FOR START-UPS & ESTABLISHED COMPANIES
Define a vision for customer experience and align activities to create better experiences, resulting in happy customers and healthy businesses.
6 reasons why your company needs User Experience
A process that involves users and understands the commercial objectives will always result in a product that works better.
Projects that take a pure user-centered design approach let the customers decide which route to follow. The involvement of users can be a great way to help to make decisions and get the project moving again.
By involving users within the design process, you learn what doesn’t work when it’s most cost effective to fix it. An adjustment to a prototype is a great deal cheaper than a technical fix. UX helps to ensure that design issues are discovered and fixed in the design phase and not once products have been launched.
User research uncovers opportunities to differentiate products in order to gain competitive advantages. Design decisions, after all, should be based on evidence and not opinions.
The reality of many user-centered design projects is that, despite being “user-centered,” the focus is really on designing something to achieve a primarily commercial objective.
In user research, we often hear customers using terms such as “usability” when describing the qualities they seek from products. This is often a result of products being advertised as being easy-to-use.