Delivering business growth by aligning users’ needs with better UX teams.
As a Seasoned Product Design Director with 15+ years in Design & Research. I excel in guiding user-centered design processes and driving continuous growth & innovation in product companies across industries.
Latest Experience.
Uberall
Product Design Director
At Uberall, I lead UX strategy for a B2B location marketing platform used by brands like Starbucks, Shell, and KFC. I built a cross-functional UX team across 10 squads, improving user satisfaction and driving stronger Gross Revenue Retention.
By designing AI-powered features and scaling research operations, we boosted product adoption by 20%. My work empowers businesses of all sizes—from single-location stores to enterprise brands with 1,000+ locations—to optimize their local performance and visibility.
2024- Present
“My journey to success was far from a straight line.
Like many people, my career path had plenty of twists and turns along the way.”
Testlio
Director of Usability Center of Excellence
At Testlio, I spearheaded the creation of our Usability Center of Excellence (CoE), which unlocks invaluable user insights that can transform a good app into a truly great user experience.
As a leader in the company, I provide direction for UX research and strategy for both our services team and the Testlio platform. In addition, I am responsible for managing our customer relationships and ensuring that our work aligns with their business goals and KPIs.
2021- 2024
Shapermint
As the creator of the User Experience department at Shapermint-Trafilea, I have brought together a team of skilled professionals with diverse expertise. By introducing the DesignOps discipline and fostering a collaborative and supportive work environment, I have empowered my team to excel in their roles and make valuable contributions to the success of our company.
My commitment to helping Trafilea achieve its business goals and stand out in the market, with a focus on providing exceptional user experiences and boosting business growth.
2020- 2021
