AI-powered speed • Human-driven impact

Design with impact.
Lead with vision.

I lead global design teams to drive measurable business impact, combining Design, Research Ops, with AI-driven, data-informed strategies to deliver fast, scalable results.

Organizations I’ve worked with:

Springboard logo with a green mountain icon.
Uber logo with stylized 'U' and word 'uberall' in black
Testlio logo with a crest and shield icon
The image shows the logo of Shapermint with a black background and white text.

10+/ years of Experience

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Led Global Teams

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Mentored 1000+/ students

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10+/ years of Experience 〰️ Led Global Teams 〰️ Mentored 1000+/ students 〰️

I partner with my team to
blend craft and strategy,
scaling impact with purpose.

Woman speaking into a microphone during a presentation, standing in front of a screen and a whiteboard with icons and writing.

About Me

Helping startups and global enterprises succeed for over 10 years from B2B to B2C.

My journey in design leadership is rooted in a simple belief: User happiness is the engine of business success.

Over the years, I’ve built and scaled design and research functions:
🌍 Teams led: 6+ teams of designers & researchers.
🧭 Industries: SaaS, eCommerce, Mar tech, Fintech, Travel & Hospitality, Fashion.

Today, my focus is on:
✔ Scaling product organizations where user success and revenue growth go hand in hand.

✔ Building design cultures that spark collaboration, innovation, and measurable business outcomes.

✔ Shaping strategy for companies navigating complex scenarios or innovations challenges.